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Brand LA, NBSO-LA, and Dutch Orgs Team Up for SportsNL Seminar in Mission to LA

NBSO LA, the Consulate General of the Netherlands in San Francisco (CGSF), the LA84 Foundation, Brand LA, and HUP are collaborating to support the SportsNL Mission to Los Angeles (October 15 - 20th). The Mission aims to reshape the sports experience landscape by bringing together a large group of high-profile Dutch companies, respected organizations, academic institutions, forward-thinking innovators, and small businesses.

The SportsNL Mission aims to explore fresh ideas that can elevate sport infrastructure, events, community impact, and athlete performance. It will focus on the vast possibilities L.A. has to offer to forge alliances with local influencers, decision-makers, and organizations, ahead of the Olympic Games and the FIFA World Cup. The Mission's core goal is to facilitate valuable connections between the participants and key stakeholders in Los Angeles.

The SportsNL Mission's roundtables will discuss the future, role, and impact of sports:

  • Sports Digitalized for Fans and Athletes

  • Diversity in Sports

  • Youth Sports Development and Engagement

  • Positive Impact on our Living Spaces and Environment

  • Positive Impact on the Health and Well-being of Communities

  • New Trends and Technologies in Sports and our Communities

  • Collaboration Between Cities and Educational Institutions and our Communities

  • Inclusion, Accessibility, and Empowerment of All in Our Communities

Brand LA is the Official Marketing Communications Agency of the SportsNL Mission to Los Angeles. Our nonprofit organization is an active partner of NBSO-LA.

Our team will participate in the October 18th seminar, Positive Impact Through Sports: The (Future) Role of Sports in Communities, which will take place at the LA84 Foundation.

Peter Post, NBSO LA's Director told Brand LA:

“This is the largest Sports delegation visiting Los Angeles since the opening of the NBSO LA in 2020. Almost 50 representatives of key-stakeholder companies from the Dutch Sports ecosystem, including the Netherlands Olympic Committee, the Ministry of Sport, the Amsterdam Arena, and more than 20 innovative Sports (Tech) companies. Yet another milestone in the bilateral relations between The Netherlands and LA. Just like LA, the Netherlands prioritizes creating a positive impact on local communities through Sports, and this visit will be crucial and valuable in better understanding the local context and finding like-minded partners for future collaborations."

Here's the list of Dutch companies and organizations participating in the SportsNL Mission to Los Angeles, hosted by NBSO-LA and the Kingdom of the Netherlands:

4H&AM BV HP sports consultancy, facilitating and organizing Olympic and Paralympic athletes.

AFC Ajax One of the largest and most storied clubs in European football. Ajax’s youth academy is world famous. The Johan Cruijff Arena is the home base of Ajax.

Beewan Sports Experience Beewan Sports Experience creates attractive tailor-made hospitality and experience environments for sports clubs & events, sponsors, supporters, and super fans. CityLegends CityLegends is the leading social platform that unites urban sports & culture, while brands and governments also benefit. Delft University TU Delft is the largest and oldest TechnicalUniversity in the Netherlands. TU Delft has been involved in numerous innovations at the highest level of sport in recent years. Dutch Baseball Association The Dutch Baseball Association is the national governing body of baseball and softball in the Netherlands. The association is part of NOC*NSF.

Global Sustainable Enterprise System (GSES) The Global Sustainable Enterprise System (GSES)is one holistic, verified and accredited standard and platform for sustainability.

Green Wave Green Wave is a business development consultancy specializing in sustainability and sports developing programs for business and government.

InStudio Ventures Based in LA, combining start-up expansion expertise and private capital to conceive, cultivate and scale next-generation media, tech, and sport companies.

Johan Cruijff ArenA Facilitates the most high-profile football matches, the most spectacular concerts, and the most attractive business events.

Metrica Sports BV MetricaSports is an advanced sports analytics platform that empowers teams and coaches to gain valuable insights from performance data. Mingle Sport An app for every football team that wants to get more out of their game. It tracks player performance, shares match content and manages teams.

Ministry of Health, Welfare and Sport The ministry enables a safe and healthy way to be active. It also promotes top-level sport and provides financial support to elite athletes.

NBSO LA NBSO LA supports NL Entrepreneurs doing business in the Greater Los Angeles Area.

NOC*NSF The umbrella organization for sports In the Netherlands, members include 77 National Governing Bodies (NGBs) and 17 associated organizations, representing more than 24.000 sports clubs and 5.2 million Dutch people Involved in sports.

Oostendorp Nederland Market leader in Benelux for sports lighting solutions, manufacturing and delivering software-controlled systems for lighting installations in Sports.

Orange Sports Forum Orange SportsForum (OSF) is a Dutch cluster of sports-related companies. OSF builds economic bridges to high potential countries and cities across the world.

Papendal Olympic Training Centre Papendal is the largest elite sports training centre in the Netherlands. Today, about 350 elite athletes use our top facilities on a daily basis. Rebel Group Rebel Group is a consultancy firm, specialized in economic and policy research.

Signify Signify is the world leader in lighting. They provide professional customers and consumers with quality products, systems, and services.

Slinger BV Slinger joins forces with stadiums, professional sporting clubs end sport event organizers by matching there visitors to share transport. Sorama Sorama creates insights into sound by utilizing acoustic cameras. For sports venue operations, handheld acoustic cameras assist in finding gas leaks, asset management, and acoustic quality. Sportinnovator The leading sport innovation network of the Netherlands. State ofFootball Design, production and distribution of bespoke football merchandise collections for clubs and organizations worldwide such as FIFA, UEFA, Manchester City, Liverpool FC, Paris-Saint Germain, The French Football Federation and Real Madrid.

Techonomy Techonomy works in the area of fan engagement, impactful data solutions and creating new digital business models for leagues, clubs, federations and athletes.

The CloseApp A communication platform for in-app messaging, providing hyper-personalized messaging through their own platform, as an SDK, and via a white-label solution.


A sport Impact agency, creating and executing purpose-led strategies, concepts & partnerships to help progressive brands, sport organizations, and athletes remain relevant and thriving in the age of social good.


TribeSports is a full-service event agency that develops impactful event concepts both in-house and on behalf of clients from strategy and creation to production.


TurfTalents supplies cutting-edge innovations in water, grass, soil and light management to deliver sports fields that are both sustainable and high-performance.

Wavemakers United

Wavemakers United conducts research and builds an international Learning Community where teams of knowledge experts and influencers with an intrinsic passion for water, energy, and food are trained to become ambassadors.

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